K-Beauty Starter Routine

1. After cleansing, pour a few drops into your hands and gently press into the skin.
2. Alternatively, soak a cotton pad and sweep from the center of your face outward.
3. Follow with your usual serum and moisturizer.
4. Use morning and night for best results.
5. Always use SPF 30+ during the day: AHA and BHA increase sun sensitivity.

Start slow: If you're new to acid toners, begin with once daily (preferably evening) and gradually increase to twice daily as your skin adjusts.

Pro tip: For the ultimate Beauty of Joseon glow routine, pair this toner with the Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin to layer brightening hydration on top of freshly exfoliated skin. Avoid using on the same day as strong retinoids or other acid treatments to prevent irritation.

1. After cleansing and toning, apply 2-3 drops of serum onto the face.
2. Pat gently with fingertips to aid absorption.
3. Follow with moisturizer and sunscreen (AM routine).
4. Use morning and evening for best results.

Where it fits in your routine: Oil Cleanser → Foam Cleanser → Toner → Glow Deep Serum → Moisturizer → Sunscreen (AM)

Pro tip: For maximum brightening results, pair with the Beauty of Joseon Relief Sun during the day. Sun protection is essential when using brightening ingredients, without SPF, dark spots come back faster than the serum can fade them. Consistent use for 4-6 weeks shows the most visible improvement.

1. After cleansing, smooth out skin texture with toner.
2. Pump the serum 1-2 times onto your fingertip.
3. Gently dot around the eye area: under-eye, outer corners, and brow bone.
4. Pat gently with your ring finger (lightest pressure) until fully absorbed.
5. Can also be applied to the entire face for all-over anti-aging benefits.
6. Follow with moisturizer.
7. Use in both AM and PM routines.

Pro tip: Since this contains retinal, always use sunscreen during the day. If you're new to retinal, start by using every other night and gradually increase to daily use. The non-sticky formula layers perfectly under moisturizer and sunscreen without pilling.

1. Apply as the last step of your morning skincare routine, after moisturizer.
2. Squeeze a generous amount (about two finger lengths) into your palm.
3. Gently spread evenly across your face and neck, paying extra attention to areas exposed to sun.
4. Wait 15 minutes before going outside for full protection.
5. Reapply every 2 hours when outdoors or after sweating/swimming.

Pro tip: This sunscreen layers beautifully under makeup. Use it daily, even on cloudy days, for the best long-term skin protection.