I’m From Rice Serum 30ml

I'm From Rice Serum contains 73% fermented rice germ extract — a more potent form of rice extract created through fermentation. Fermentation breaks down rice germ into smaller molecules for deeper penetration and produces natural AHAs, amino acids, and antioxidants for enhanced brightening and smoothing effects.

While the Rice Toner provides surface-level brightening, this serum goes deeper — the fermented rice germ concentrate targets melanin production, promotes cell turnover, and delivers concentrated vitamins directly to skin cells. The lightweight, fast-absorbing texture layers perfectly after the Rice Toner and before the Rice Cream for a complete brightening routine.

Why customers love it

• 73% Fermented rice germ — concentrated, deeper-penetrating brightening
• Natural AHAs from fermentation — gentle exfoliation and renewal
• Niacinamide — melanin inhibition and tone evening
• Enhanced bioavailability — fermentation = smaller molecules
• Lightweight texture — absorbs fast, no residue
• Layers beautifully — between toner and cream
• Visible brightening — cumulative radiance improvement

Perfect for: dull skin, dark spots, hyperpigmentation, uneven tone, post-acne marks, brightening, all skin types.

Fermented Rice Germ Extract (Aspergillus/Oryza Sativa Bran Ferment Filtrate, 73%) — concentrated brightening from fermentation

Niacinamide — melanin inhibition and skin brightening

Adenosine — anti-wrinkle

Panthenol — hydrating and barrier support

Allantoin — soothing and cell renewal

1. After toning (ideally with Rice Toner), apply 3-4 drops.
2. Gently pat and press into face and neck.
3. Allow to absorb fully before next step.
4. Follow with moisturiser (Rice Cream completes the set).
5. Use morning and/or evening.

Pro tip: Fermented rice is more potent than plain rice water — the fermentation process (using Aspergillus fungus, the same used in sake and miso production) breaks down large rice molecules into smaller, skin-penetrating fragments while producing additional beneficial compounds (natural AHAs, peptides, antioxidants). At 73% concentration, this serum delivers serious brightening power. Note: the formula has been updated over time — newer batches focus on the rice ferment core without tranexamic acid. The lightweight texture makes it ideal for the UAE climate. Combine all three I'm From Rice products (Toner → Serum → Cream) for the most dramatic brightening results.