Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin - 30ml

Beauty of Joseon Glow Deep Serum is the brightening serum inspired by Joseon Dynasty beauty secrets. In ancient Korea, women used rice bran water as their daily "Beauty Water" for luminous, clear skin. This serum brings that tradition into modern skincare with 68% rice bran water and 2% alpha-arbutin . a powerful combination that fades dark spots, evens skin tone, and delivers a deep natural glow.

If you struggle with pigmentation, dull skin, or uneven complexion . especially from UV damage in the UAE sun . this serum targets the root cause by inhibiting melanin production while deeply hydrating with rice-derived amino acids and minerals.

Why customers love it

• 68% rice bran water . Joseon Dynasty beauty secret. Rich in amino acids and minerals that deeply moisturize and brighten
• 2% alpha-arbutin . inhibits melanin production, 10x more effective than regular beta-arbutin
• Niacinamide . evens skin tone and improves overall radiance
• 8 grain complex . rice, soybean, barley, sesame, wheat, mung bean, corn, and coix seed for nourishment
• Panthenol . soothes and strengthens the skin barrier
• Lightweight texture . absorbs quickly, no sticky residue
• Visible brightening . fades dark spots and hyperpigmentation with consistent use

Perfect for: dull skin, dark spots, hyperpigmentation, uneven skin tone, sun damage, dry skin, all skin types.

Rice Bran Water (68%) , the Joseon Dynasty "Beauty Water." Rich in amino acids and minerals that deeply moisturize, brighten, and nourish dull skin

Alpha-Arbutin (2%) , a potent brightening ingredient that inhibits tyrosinase activity to reduce melanin production. 10x more effective than regular beta-arbutin at fading dark spots

Niacinamide , brightens skin tone, reduces discoloration, and improves overall radiance

Panthenol (Vitamin B5) , soothes irritation and strengthens the skin barrier

Trehalose , deep hydration that protects skin cells from dehydration

Rice Extract , additional rice-derived nourishment for moisture and glow

Soybean Seed Extract , antioxidant-rich, evens skin tone

Barley Extract , soothes and calms the skin

Sesame Seed Extract , nourishes with essential fatty acids

Coix Seed Extract (Job's Tears) , traditional Korean brightening ingredient

Coptis Japonica Root Extract , purifying and soothing

1. After cleansing and toning, apply 2-3 drops of serum onto the face.
2. Pat gently with fingertips to aid absorption.
3. Follow with moisturizer and sunscreen (AM routine).
4. Use morning and evening for best results.

Where it fits in your routine: Oil Cleanser → Foam Cleanser → Toner → Glow Deep Serum → Moisturizer → Sunscreen (AM)

Pro tip: For maximum brightening results, pair with the Beauty of Joseon Relief Sun during the day. Sun protection is essential when using brightening ingredients . without SPF, dark spots come back faster than the serum can fade them. Consistent use for 4-6 weeks shows the most visible improvement.