Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 30ml

Beauty of Joseon Glow Deep Serum is the brightening serum inspired by Joseon Dynasty beauty secrets. In ancient Korea, women used rice bran water as their daily "Beauty Water" for luminous, clear skin. This serum brings that tradition into modern skincare with 68% rice bran water and 2% alpha-arbutin — a powerful combination that fades dark spots, evens skin tone, and delivers a deep natural glow.

If you struggle with pigmentation, dull skin, or uneven complexion — especially from UV damage in the UAE sun — this serum targets the root cause by inhibiting melanin production while deeply hydrating with rice-derived amino acids and minerals.

Why customers love it

• 68% rice bran water — Joseon Dynasty beauty secret. Rich in amino acids and minerals that deeply moisturize and brighten
• 2% alpha-arbutin — inhibits melanin production, 10x more effective than regular beta-arbutin
• Niacinamide — evens skin tone and improves overall radiance
• 8 grain complex — rice, soybean, barley, sesame, wheat, mung bean, corn, and coix seed for nourishment
• Panthenol — soothes and strengthens the skin barrier
• Lightweight texture — absorbs quickly, no sticky residue
• Visible brightening — fades dark spots and hyperpigmentation with consistent use

Perfect for: dull skin, dark spots, hyperpigmentation, uneven skin tone, sun damage, dry skin, all skin types.