I'm From Rice Glow Trio

1. After cleansing, shake the bottle gently (milky formula settles).
2. Dispense onto cotton pad or palms.
3. Sweep across face with pad, or pat with hands.
4. Can be layered 2-3 times for extra hydration.
5. Follow with serum and moisturiser.
6. Use morning and evening.

Pro tip: This toner went viral for a reason — the glow is immediate. The milky appearance isn't just cosmetic; it's the rice bran nutrients in suspension (shake before use). Rice bran is rich in inositol (naturally occurring in rice water), which promotes cell growth and stimulates blood flow for that "lit from within" effect. In the UAE, where sun damage causes hyperpigmentation, the combination of rice's natural brightening with niacinamide makes this particularly effective. Apply generously — this is a toner you want flooding your skin. Layer 2-3 times for the 7-skin method for maximum glow. Pairs perfectly with the I'm From Rice Serum and Rice Cream for a complete brightening routine.

1. After toning (ideally with Rice Toner), apply 3-4 drops.
2. Gently pat and press into face and neck.
3. Allow to absorb fully before next step.
4. Follow with moisturiser (Rice Cream completes the set).
5. Use morning and/or evening.

Pro tip: Fermented rice is more potent than plain rice water — the fermentation process (using Aspergillus fungus, the same used in sake and miso production) breaks down large rice molecules into smaller, skin-penetrating fragments while producing additional beneficial compounds (natural AHAs, peptides, antioxidants). At 73% concentration, this serum delivers serious brightening power. Note: the formula has been updated over time — newer batches focus on the rice ferment core without tranexamic acid. The lightweight texture makes it ideal for the UAE climate. Combine all three I'm From Rice products (Toner → Serum → Cream) for the most dramatic brightening results.

1. After toner and serum, scoop a small amount with spatula.
2. Warm between palms or fingertips.
3. Gently press and spread over face and neck.
4. Use morning and evening.
5. In the morning, follow with SPF.
6. Adjust amount: less for oily skin, more for dry.

Pro tip: This is the final step in the legendary I'm From Rice trio (Toner → Serum → Cream). Each product builds on the last: the Toner delivers surface-level rice water brightening, the Serum penetrates deeper with fermented rice germ, and this Cream seals it all in while adding ceramide barrier protection. The ceramide NP is strategically included because brightening products can sometimes compromise the barrier over time — the ceramide prevents this. In the UAE, the combination of brightening (for sun-induced pigmentation) and barrier repair (for AC/heat damage) is exactly what most skin needs. Apply a thin layer in the morning, thicker at night. The 50g jar lasts 2-3 months.